before
When I started at Amazon, the MyHabit site was not appealing to the target demographic of high-end shoppers. Through focus groups and competitive market analysis, we determined we needed to update the look and feel and add better search and filter features.
after
My contributions included lightening the color palette, item display updates, as well as search and filter features.
catagories, filters and search
To make it easier to find items, we added filters such as style, size, brand, color, and price. We also added categories such as shoes, dresses handbags, and a search feature to the top bar.
