Principals of Design
Strategy / Design / Implementation
I specialize in UX and UI design, from strategy to product release, for: software applications, web, and mobile. I design from the position that people don’t want to learn software, they want to use it. I strive to create simple – obvious interfaces that are expansive, beautiful and direct.
Process: The user’s experience is analyzed to create a customized experience based on the user’s profile and product goals. Concepts and work-flows are based on human based design models customized for the user and demographic. Through rapid prototypes and strategic design solutions, I create innovative and engaging user experiences. I create unique interfaces with the look that reflects the client and appeals to the target audience - and reinforces product branding and identity.
Education
MFA Degree
MFA, University of California, Santa Barbara, CA, Art Fellowship, Sculpture and Video, Honors
BFA Degree
BFA Degree, Rhode Island School of Design, Providence RI, Video and Design
BFA Candidate
BFA, Student, Cooper Union, New York, NY, Full Scholarship Awarded, Art, Photography and Graphic Design
Certified on Softimage and Composer
Mesmer Animation Studio, Seattle WA, Certified in 3/D Software - Avid Softimage and Media Composer
Agilysys: PRINCIPAL USER EXPERIENCE LEAD
Agilysys is a small company with 100 Million in annual revenue that creates software solutions for the hospitality industry. At Agilysys, I worked in an agile software development environment on new product design. rGuest Buy is a cloud-based POS responsive solution for Kiosk, phone and tablet. I also worked on a Android App for Info Genesis, a handheld POS cloud based ordering system. Our products were next generation POS systems used by customers like Compass, Mandarin Oriental, Caesars Inc. Royal Caribbean, MJM Grand, Trump Towers and other hospitality companies. At Agilysys, I wrote usability test plans, created prototypes for testing, identified test candidates, created style guides, designed icon sets, established principals of design and color usage patterns. I have implemented a strategy with the design team and worked on a better integration of the design processes for the fulfillment of our brand promise. I have worked on a strategy to unify our product suite, including reusable design elements, color specifications, UX mission statement and helped establish UX patterns. I created cross platform responsive design solutions for products. I created style guides, defined standards for quality artwork and meet all production deadlines. I worked with developers to implement design. I provide assets, redlines, functional prototypes, user flows and documentation to insure the user experience worked as designed.
Walmart for DS-IQ: Senior User Experience Designer
Project Scope: Designed an iOS app called Collect For Kids to streamline the box top collection method for school programs and increased brand exposure within a 3-week deadline. Worked with a developer to create a functional app prototype. Also created wireframes and user flows for a web based smart-phone QR code shopping experience called Smart Assistant in 2-week window.
Developed specs, user work-flows, wireframes and documented future iteration. Matched existing Walmart branding. Created designs from verbal descriptions for web & mobile app. Created UX concepts, wireframes, user flows, mock-ups, icons for iPhone and web app. Created all visual assets for app and HTML and CSS for web app Developed user experience based on a shopper using one hand and shopping in the store.
MyHabit for Amazon: Senior User Experience Designer
Project Scope: UX Design, User research, Web Design, User Flows and wireframes for iPad Application, responsive
design for Web Site and mobile devices. Our focus was to optimize customers shopping experience and to create an
off-Amazon high fashion shopping experience.
Created responsive UX designs for web and mobile. Created wireframes, user flows, high fidelity mock-ups for an iPad app from written & verbal descriptions. Created UI Design comps for web and applications. Developed strategies from usability tests and incorporated user feedback in product UX.
Aircreek: UX, UI Design and Logo Design
As a client of jANINE bOSTOCK dESIGN, i worked on a few projects including an iPhone app and logo design.
Created UX concept wire-frame mock-ups for iPhone Meditation Application. Created high fidelity mock-ups for iPhone Meditation Application. Created UI design comps for applications. New concepts for existing product branding and created a new product logo.
Knowledge Mosaic : Creative Director
As a client of jANINE bOSTOCK dESIGN we worked on concepts for a site redesign, including strategies to attract new users and corporate re-branding. Knowledge Mosaic provides up to the minute news and information to Law Firms, Corporations and Government agencies.
Created responsive UX designs for web. Created wireframes, user flows, high fidelity mock-ups from written & verbal descriptions. Created UI Design comps for web. Developed strategies from usability tests and incorporated user feedback in product UX.
2nd Unit Marketing: Creative Director
As a client of jANINE bOSTOCK dESIGN I worked with the owner of Emerald City Smoothie, China to develop a healthy kids ad campaign. I also did logo and website concept designs.
Logo Design. Created UI Design comps for web. Developed strategies for a marketing campaign and did proof of concept photography for in-store advertisement.
1213 Gallery: Creative Director, Principal
Branding, UX & UI Design, Web Site Design, Web Development, Ad Campaign, Marketing and Branding.
Designed and developed brand and marketing materials for marketing campaign for DWELL Magazine. Curated, Designed, implemented CSS, HTML, PHP and database for an on-line art gallery website.
Created UX concept, wireframes, user flows, high fidelity mocks and HTML for website. Developed strategies for usability tests that incorporated user feedback in product UX. Created corporate branding. Created on-brand designs for marketing campaigns, ads, and other marketing initiatives.
Coast Gear - Creative Director
Project Scope: Branding, UX & UI Design, Web Site Design, Web Development, Ad Campaign, Marketing and Branding Designed and developed brand, label for a women’s accessory line in California.
Created high fidelity mocks and implemented HTML for website. Art Direction and Product Photography. Created corporate branding. Created on-brand designs for marketing campaigns, ads, and other marketing initiatives. Designed packaging, product labels and tags.
Ava Design Build: Principal
As one of the principals of our family run business, I acted as the Treasurer and the Creative Director for AVA Design Build from 2003 - 2007. I designed and built the company web site designed, created ad campaigns, marketing and Branding. I created high fidelity mocks and Implemented HTML for website. I created on-brand designs for marketing campaigns and other marketing initiatives.
Microsoft: Windowsmedia: Senior UX Designer
For Microsoft, Windowsmedia, I designed daily site content, created e-mail newsletter, custom promotional web pages for movies, events and music. Including a full site redesign to create a fresh look to reflect the site content. We brought the website's look in line with the music and entertainment industry standards. Created high fidelity mocks for website. Created UI concept and mock-ups for website. Developed strategy for usability tests that incorporated user feedback and tested design concepts. Created on-brand designs for marketing campaigns and other marketing initiatives for various media including music and film. Worked with producers and industry professionals to create web promotions and special feature for events like the Olympics, new music and movies.
Microsoft: MSN Messenger - Senior User Experience Designer
At Microsoftfor MSN Messenger I worked on UX redesign for MSN Messenger including concepts for global address book. The goal was to simplify the interface and organize features. I created UI designs based on wireframes, written, and verbal descriptions for web. I Created UX concept wireframes, user flows, mock-ups for the web application.